Board of Directors and Staff
Jim Greenough – President, Pacific Regional Director
Jim Greenough brings over 35 years of experience as a senior corporate financial and operating officer in a wide variety of local, national, and international businesses and non-profit organizations. What started out with his supportive husband role to Dianne Greenough’s 35+ year career as a Cheer Coach and mentor, ultimately evolved into a business partnership when he and Dianne co-founded Perfect Storm Athletics. They currently serve over 1300 athletes who compete across Canada and internationally. Jim offers a keen understanding of global sport governance, garnered through his personal experience as an athlete, an attendee of various ICU international and regional meetings, through governance roles with the Alberta Cheerleading Association, and as an event producer. Jim is a devoted father, grandfather, husband and an active athlete, competing in triathlons, hockey, snowboarding, scuba diving, cross country skiing and a round of golf when time permits.
Tara Savoie – Vice President, Central Regional Director
Tara Savoie has been involved with the sport of cheer for more than 20 years. She is an ICU Level 2 certified judge with experience provincially, nationally, and internationally. Most recently, Tara was selected as one of the judges for the 2019 Pan American Cheerleading Championship and 2020 ICU World School Cheerleading Championship. She also coaches Brock University’s Golf and Cheer team. With the latter, Tara has attended the ICU University World Cheerleading Championships and FISU World University Championships winning many accolades over her over 20-year tenure. Tara has been active in both the provincial and national sport organizations for both cheer and golf. She has served as a board member, and ultimately, President of OCF and is currently serving as the Vice President of Cheer Canada where she also participates on the Judging, Scholastic and Long-Term Development Committees. In her spare time, Tara loves to golf and spend time with her husband and 2 young children.
Kathleen Meyer – Secretary
Hi! I’m Kathleen (Forde) Meyer and I’m a newcomer to the administration aspect of the Cheer World. Although my youngest son has been cheering throughout North America for the past 10 years, I have rarely been seen at a practice or gym meeting. I have, however, been on a board for almost every one — and this scares me, of the past 30 years. Starting with coordinating United Way campaigns for member agencies, and moving to more recently working with One! International on their website and grant applications, I’ve been in more meetings, taken more minutes, written more policies, consulted Robert’s Rules of Order, and uttered the words “I can do that” more times than my darling husband of 28+ years appreciates. In the real world, before the family businesses took over, I was a writer/editor for various smaller publications, and consulted with non-profits on grant writing, website technical writing, and whatever else came across my laptop. When asked ‘what is it that you do for work’, I struggle to find an appropriate answer, one that captures sitting in the snow in Drumheller, making sure the ‘boom’ doesn’t appear in a film shot, to taping auditions with our oldest son in Los Angeles or New York, to coordinating a staff of 20+ on the ground here in Edmonton, AB, where I reside about 15-20 days a month. The word ‘babysitter’ comes to mind … but I think I’ll leave you with the title of an article I recently wrote, “I’m an enabler, hear me roar”.
Erica Royal – Treasurer, Atlantic Regional Director
I’m Erica Royal and I live just outside of Halifax, Nova Scotia with my two daughters and husband. I’m originally from Cape Breton, NS. I have been coaching cheer since 2001 when I started with a junior high team in Glace Bay. I now own and operate West Halifax Cheerleading along with my two partners Jana Nickerson and Ashley Astephen and we are in the middle of our 12th season. I am currently the treasurer for Cheer NS and am also the Atlantic Region Representative and Treasurer for Cheer Canada and have been since October 2017.
Todd Knihnitski – West Regional Director
Todd is a co-owner of Prairie Fire Cheerleading and someone who loves everything about coaching. He has an Education degree and a Sports Science degree along with many years of coaching in several sports for the last 22 years. Todd is proud to help our sport grow locally, provincially and Nationally. When he isn’t coaching, Todd travels, hikes, and bikes with his family: Cristina, their two sons and two daughters (the four foot variety). He is an advocate for social justice, wellness and the health of our planet.
Lilly Demers – East Regional Director
Lilly has more than 15 years experience working in a wide variety of roles in the Cheerleading Community in Canada and France. Her background in Cheerleading extends across several roles including All-Star and Scholastic athlete, All-Star and Scholastic coach, official, chair, co-chair and member of various Cheer Canada committees and now Team Canada Junior Program Administrator.
As well as serving as the Coordinator of the Sport Services department at the Canadian Olympic Committee, Lilly has previously held the position of Executive Assistant and Coaches’ Instructor with the Quebec Cheerleading Federation. To this day, she is still involved as an official.
As the chair of the membership database committee, Lilly is responsible for driving the implementation of the new Cheer Canada membership database called Cheer-Reg. To fulfill that mandate and the one of co-chairing the Communication committee, she constantly works in conjunction with the many and varied stakeholders of the sport.
Lilly has a Bachelors Degree in Communications from Concordia University, Montreal, QC. Even though her career as a cheerleader has come to an end, Lilly is staying very active though pole fitness, dancing, kickboxing and spinning.
She prides herself on the values of integrity and fairness and offers a ‘people’ focused perspective to the Board.
Nick Verburg – Athlete Director
Joanna Low – Executive Director (Staff)
With a passion for empowering non-profits, Joanna Low founded her business Beautiful Futures to bring lasting change and support to organizations working hard to have a greater impact in our community. With a BA in Psychology and a Master of Science, her systems-based approach, combined with her genuine deep connections to her clients, shapes the core values of her practice. Joanna also applies the same approach to the thousands of athletes that she has worked with as a coach, official, and program director. An athlete herself, she knows the importance of using the most current science available in conjunction with an understanding of each athlete’s unique strengths in order to best connect with and uplift the athlete. She enjoys passing these skills on to other coaches as a NCCP Master Coach Developer.
Joanna also has over 20 years in non-profit management with a background in accounting and finance. She is excited to bring her business management skills and her experience for non-profit development together to help grow and support Cheer Canada. Never having been one for much down time, Joanna’s passion for excellence carries over to her family as she is an enthusiastic and supportive mother to two daughters who are both highly competitive athletes. However, as exciting as that can be, Joanna’s true passion lies in building successful grassroots community programs that reach out to, and challenge, athletes of all skill levels and backgrounds.
Charles Lanoue – Director at Large
– All Star Subcommittee
– Cheer Abilities Subcommittee
– Performance Cheer Subcommittee
– Scholastic subcommittee
Finance & Risk Management
Governance & Nominating
– National Team Subcommittee
– International Team Subcommittee
– Coaching Subcommittee
– LTAD Subcommittee
– Medical Subcommittee
Working Groups & Task Teams
Translation Task Team